Lisi Powers
Creative Copywriter
Frequent Flyer
May 21, 2014
The Value of Visuals on Social Media

We already know how important it is to be clear and concise in your marketing efforts, but how can you cut your message to even fewer words? That saying, “A picture’s worth a thousand words,” may, in fact, have been an extreme understatement. 3M Corporation did some research that determined that we process visuals 60,000 times faster than text! With more than 250 million pictures being uploaded to Facebook every day, there are an extraordinary number of stories being told without any words needed at all!

For those of us who struggle with limiting our words, that 140 character count on Twitter may sometimes feel suffocating. Using visuals to your advantage is clutch in these situations, because you can reinforce your message in a different way. Sharing photos gives us the opportunity to use our text allowance for the necessary details, and the visual just serves to entice the audience.

Just browsing my Twitter stream, I was able to find a perfect example: @AinsworthNYC (interestingly, their image was shared by a friend from London, so check out that reach!).

If I wanted to catch the Rangers game last weekend, The Ainsworth gave me all the details I needed—who’s playing, when, and where I should go to watch it. If there was any question about whether or not I’d be able to indulge in some beer and wings during the game, their picture nipped that right in the bud. The wings don’t even have to be in focus to immediately make me wish I was there eating them right now.

While there’s an inherent connection between sports games and bars, and a clear motivation to push those events to get bodies in the door, following what’s current on social media doesn’t always have to be a direct means to an end. Staying on top of what’s trending with your audience gives you a killer opportunity to engage with your customers on a very personal level. A few weeks ago, the 10th anniversary of Mean Girls took the internet by storm, completely flooding every social media stream. The team at ModCloth is super hands-on when it comes to social, and they were quick to jump on the Mean Girls bandwagon on April 30th.

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