Lisi Powers
Creative Copywriter
&
Frequent Flyer
Posts in Client Work
November 21, 2016
1,121

Brookside. For All Your Sides.

Here, our blogger will talk about how Brookside opens up her X side, and how the product is incorporated into her daily life.

http://lisipowers.com/wp-content/uploads/2016/11/SocialWeek8_GROUPA_4x3.mp4

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December 9, 2014
543
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December 8, 2014
516

As an agency that values social media and all of its virality, as soon as we saw The Wolf of Buzzfeed, we knew it needed to be shared.

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December 8, 2014
347

One of the most important steps in modern marketing is constructing buyer personas—fictional characters that represent your ideal customers. It’s likely that your product or service would be useful to a wide variety of clientele, so it’s important to cater your strategies to target these different types of people very specifically. After collecting demographic data and observing your audience’s online activity, you can craft stories about specific character’s lives–what drives them, what they’re interested in, and what they’re afraid of, which will help you approach them as consumers.

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December 8, 2014
267

I don’t know about you, but the first time I encountered Auto Awesome on Google+, I thought someone was playing a joke on me. I took a photo of a bunch of our client’s taxis in the snow at the train station, and it uploaded to my Google+ account via Auto Backup. Sometime later, I’m looking through my photos on Google+ and I find this:

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December 8, 2014
336

Social media has had a profound impact on the marketing industry at large. We look to big name companies and their hugely successful social media campaigns, like Oreo’s viral masterpiece “Dunk in the Dark,” but how do the little guys compete with that?

The questions we should be asking aren’t, “How can we do this better than the big brands?” But rather, “How can we do this differently? What can we do to be seen?” If you want to take a peek at a small company that’s figured out the answer, look no further than Pact.

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December 8, 2014
306

Even though it only just started warming up outside, bikini season will be here before we know it. After the unbearably cold winter we’ve had, battling winter vortex storm after storm, we might’ve packed on a few extra pounds to keep from freezing (that’s the excuse we’re going with). That’s why now is the time to really get your butt in gear and focus on shaping up! We paid a visit to local nutrition expert Nutrish Mish with our Google Glass to learn a thing or two about healthy eating choices and how to treat our bodies right.

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December 8, 2014
227

A fatal marketing oversight is the fixation on sounding professional. All that third-person narrative sounds robotic, and you’re not going to connect with your audience if you’re not relatable. Lisa Cron, author of Wired for Story, says, “We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us.” No matter how awesome a website might look, if its content sounds like the people behind the operation are a bunch of lifeless drones, will the brand really capture your attention for very long? Answer: likely not.

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December 8, 2014
304

There’s a lot of chatter recently about advertising on Instagram, after their newly announced intentions to begin monetizing their network. Bringing advertising to their platform will certainly be an enormous opportunity for companies to expand their brands’ reaches; over 150 million users are reported in the Instagram community, which is up 15% in the last two months alone. In addition, over 60% of those users are located outside of the US, which creates a valuable advertising avenue for many companies.

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December 8, 2014
323

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.

What am I talking about? Peter Pan. The guy was preaching social media etiquette all the way back in the ‘50s, and it’s about time we start picking up what he was putting down.

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