Lisi Powers
Creative Copywriter
Frequent Flyer
Posts by lisipowers
November 21, 2016

Brookside. For All Your Sides.

Here, our blogger will talk about how Brookside opens up her X side, and how the product is incorporated into her daily life.

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February 16, 2015

Thanksgiving Dinner at Bistro 72

Visit Greenport Harbor Brewing Co. During Taste North Fork

Get Ready for Taste North Fork 2014!

Mambo Loco Live at the Indigo

The First Ever Edgar Allan Poe Festival in Downtown Riverhead

What to Eat for Dinner: 7 Days of Bistro 72

Recap of A Spirited Getaway’s Launch Party

Dinner Tonight at Bistro 72

Are You Ready for the New Fall Menu at Bistro 72?

7 Days of Bistro 72: Enjoy a Night Out!

Long Island Winterfest 2014 Starting Soon!

The Best of Bottled New York: Empire State Cellars

Hotel Indigo East End + Hampton Cigar Company = Great Times

Dan’s Harvest East End 2014 – An Incredible Success

Back-to-School Shopping at Tanger Outlets Riverhead

It’s Almost Time for Dan’s Harvest East End 2014!

Researchers May Have Found an Underground Ocean Beneath Earth’s Surface

The Best Brunch on Long Island

Introducing A Spirited Getaway @ Hotel Indigo East End!

Shop Local for Spirits: From Long Island Vodka to Brooklyn Gin!

ArtHamptons is Now! The Official Fine Art Fair of the Hamptons

Long Island Art Galleries on the South Fork

Performance Arts Happening in the Hamptons!

Must-See East End Arts Events Through June

Which Team Will Risk Everything in the 2014 World Cup?

Best of the South Fork: Must-Visit Hamptons Restaurants

Best of the North Fork: Riverhead to Greenport Restaurants

Hot Spots for Shopping on the East End for Memorial Day Weekend

Memorial Day Weekend on Long Island’s East End

Restaurant Hunter Visits Bistro 72

Top Spots for Your Long Island Wine Tour This Spring!

Welcome Spring at the Best Outdoor Dining Spot on LI

Long Island Winterfest Live On The Vine 2014 Recap

LI Winterfest: Week 7 – In a Couple of Days They’re Gonna Take Me Away

Come See Jeff LeBlanc and The Dinny Keg Band at LI Winterfest

The Cold Spring Harbor Band and Jesse Barnes Play LI Winterfest 2014

Long Island Winterfest 2014: Week 4!

Bring Your Dog to Yappy Hour at Hotel Indigo East End

LI Events: Week 3 of LI Winterfest Live on the Vine 2014

Long Island Winterfest Warm Up and LIVE AT THE INDIGO Kickoff

Hotel Indigo East End’s Year in Review

Get Away for a Girls’ Weekend at Hotel Indigo East End

Winter Cocktails at Bistro 72 to Warm You Up!

New Year’s Eve 2014 At Bistro 72!

Dan’s Papers Best of the Best Party in Downtown Riverhead

Stay at Hotel Indigo After Black Friday Shopping at Tanger!

Celebrate New Year’s Eve 2014 at Champagne and Chandeliers!

Bistro 72’s New Fall Menu!

Long Island Restaurant Week is Back!

North Fork Holiday Shopping

New Year’s Eve 2014 at Hotel Indigo East End!

Jazz on the Vine is Now Live on the Vine in 2014!

Fall Fun on the North Fork: Getting Lost in a Corn Maze and More!

Things to Do in the Hamptons—Fall 2013 Guide

Tour the Long Island Breweries with Hotel Indigo East End!

Walker Cup 2013: A Historical Homecoming

Rehearsal Dinner At Hotel Indigo East End

Recap of Harvest East End

Harvest East End 2013 — Celebrating 40 Years of LI Wine Country

Celebrating GLBT Weddings at Hotel Indigo East End

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February 16, 2015


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December 16, 2014

Nassau County Voting FAQ

7 Trick-or-Treating Safety Tips You Need to Know

All Island Transportation Takes On The ALS Ice Bucket Challenge!

Every Single Place to Go Pumpkin Picking on Long Island

Your Go-To List of Every Long Island Farmers Market This Fall!

Eisenhower Park Car Show: Cruise to the Show THIS WEEKEND

Back to School Safety Tips for Parents!

To Do This Weekend: Merrick Street Fair and Mineola Street Fair!

Fun Ideas for Grandparents’ Day

29 Drunk Driving Facts You Need to Know

Things to Do with Kids on Long Island

Things to Do in Nassau County Parks August 2014

The Only List You Need for Outdoor Movies on Long Island!

Thirsty Thursday Specials on Long Island!

No LIRR Strike Thanks to MTA and Union Agreement

Wednesday Bar Specials Around Nassau County

Top Local Spots for Tuesday Night Drink Specials

Nassau County Monday Night Bar Specials

The Only List You Need for ALL Free Outdoor Concerts in Nassau County

Long Island Street Fairs

What to Do for Father’s Day on Long Island!

Nassau County Beach Fun in JuneThis Weekend: The Garden City Belmont Festival!

The History of NYC Taxis

Memorial Day Parades on Long Island

Great Mother’s Day Gift Certificates for Seniors

Taxi Timeline: The History of Taxis in New York City

5 Long Island Events This Weekend That You Don’t Want to Miss

3 Must-See Spring Events in NYC

The Most Cost Effective Advertising Strategy You Completely Forgot

How Taxis Took Over New York City

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December 13, 2014

Fat Guy Media is a full-service media marketing agency. I wrote a collection of blogs that covered topics including social media, marketing, advertising, and other media-related news and events.

My Journey to Become a Google Explorer

If You Watch One Video All Day, it Better be Wolf of Buzzfeed

How I Met Your…Buyer Personas? A HIMYM Spin on Content Marketing

How Google+ Stories and Movies Are Changing Our Online Experience

How a Small Coffee Company Totally Owned a Reddit Promo

Fat Guy Takes LI: Getting Healthy with Nutrish Mish!

Do You Have the Storytelling Skills to Convey Your Brand Personality?

Advertising on Instagram: How Does it Work?

5 Social Media Lessons I Learned from Peter Pan

3 Ways to Make Sure People Read Your Blogs

The Value of Visuals on Social Media

The Dos and Don’ts of Ad Recall

The Only Reason That Matters for Having a Website

The Recipe for a Killer Content Marketing Strategy

Touring Grind NYC #ThroughGlass

No Internet Week Documentary at Internet Week Europe

YouTube Comments Now Require Google+ Login

Using Email HTML for Responsive Email Design

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December 12, 2014

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December 9, 2014
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December 8, 2014

As an agency that values social media and all of its virality, as soon as we saw The Wolf of Buzzfeed, we knew it needed to be shared.

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December 8, 2014

One of the most important steps in modern marketing is constructing buyer personas—fictional characters that represent your ideal customers. It’s likely that your product or service would be useful to a wide variety of clientele, so it’s important to cater your strategies to target these different types of people very specifically. After collecting demographic data and observing your audience’s online activity, you can craft stories about specific character’s lives–what drives them, what they’re interested in, and what they’re afraid of, which will help you approach them as consumers.

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December 8, 2014

I don’t know about you, but the first time I encountered Auto Awesome on Google+, I thought someone was playing a joke on me. I took a photo of a bunch of our client’s taxis in the snow at the train station, and it uploaded to my Google+ account via Auto Backup. Sometime later, I’m looking through my photos on Google+ and I find this:

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