Lisi Powers
Creative Copywriter
Frequent Flyer
Archive: December 2014
December 16, 2014

Nassau County Voting FAQ

7 Trick-or-Treating Safety Tips You Need to Know

All Island Transportation Takes On The ALS Ice Bucket Challenge!

Every Single Place to Go Pumpkin Picking on Long Island

Your Go-To List of Every Long Island Farmers Market This Fall!

Eisenhower Park Car Show: Cruise to the Show THIS WEEKEND

Back to School Safety Tips for Parents!

To Do This Weekend: Merrick Street Fair and Mineola Street Fair!

Fun Ideas for Grandparents’ Day

29 Drunk Driving Facts You Need to Know

Things to Do with Kids on Long Island

Things to Do in Nassau County Parks August 2014

The Only List You Need for Outdoor Movies on Long Island!

Thirsty Thursday Specials on Long Island!

No LIRR Strike Thanks to MTA and Union Agreement

Wednesday Bar Specials Around Nassau County

Top Local Spots for Tuesday Night Drink Specials

Nassau County Monday Night Bar Specials

The Only List You Need for ALL Free Outdoor Concerts in Nassau County

Long Island Street Fairs

What to Do for Father’s Day on Long Island!

Nassau County Beach Fun in JuneThis Weekend: The Garden City Belmont Festival!

The History of NYC Taxis

Memorial Day Parades on Long Island

Great Mother’s Day Gift Certificates for Seniors

Taxi Timeline: The History of Taxis in New York City

5 Long Island Events This Weekend That You Don’t Want to Miss

3 Must-See Spring Events in NYC

The Most Cost Effective Advertising Strategy You Completely Forgot

How Taxis Took Over New York City

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December 13, 2014

Fat Guy Media is a full-service media marketing agency. I wrote a collection of blogs that covered topics including social media, marketing, advertising, and other media-related news and events.

My Journey to Become a Google Explorer

If You Watch One Video All Day, it Better be Wolf of Buzzfeed

How I Met Your…Buyer Personas? A HIMYM Spin on Content Marketing

How Google+ Stories and Movies Are Changing Our Online Experience

How a Small Coffee Company Totally Owned a Reddit Promo

Fat Guy Takes LI: Getting Healthy with Nutrish Mish!

Do You Have the Storytelling Skills to Convey Your Brand Personality?

Advertising on Instagram: How Does it Work?

5 Social Media Lessons I Learned from Peter Pan

3 Ways to Make Sure People Read Your Blogs

The Value of Visuals on Social Media

The Dos and Don’ts of Ad Recall

The Only Reason That Matters for Having a Website

The Recipe for a Killer Content Marketing Strategy

Touring Grind NYC #ThroughGlass

No Internet Week Documentary at Internet Week Europe

YouTube Comments Now Require Google+ Login

Using Email HTML for Responsive Email Design

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December 12, 2014

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December 9, 2014
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December 8, 2014

As an agency that values social media and all of its virality, as soon as we saw The Wolf of Buzzfeed, we knew it needed to be shared.

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December 8, 2014

One of the most important steps in modern marketing is constructing buyer personas—fictional characters that represent your ideal customers. It’s likely that your product or service would be useful to a wide variety of clientele, so it’s important to cater your strategies to target these different types of people very specifically. After collecting demographic data and observing your audience’s online activity, you can craft stories about specific character’s lives–what drives them, what they’re interested in, and what they’re afraid of, which will help you approach them as consumers.

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December 8, 2014

I don’t know about you, but the first time I encountered Auto Awesome on Google+, I thought someone was playing a joke on me. I took a photo of a bunch of our client’s taxis in the snow at the train station, and it uploaded to my Google+ account via Auto Backup. Sometime later, I’m looking through my photos on Google+ and I find this:

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December 8, 2014

Social media has had a profound impact on the marketing industry at large. We look to big name companies and their hugely successful social media campaigns, like Oreo’s viral masterpiece “Dunk in the Dark,” but how do the little guys compete with that?

The questions we should be asking aren’t, “How can we do this better than the big brands?” But rather, “How can we do this differently? What can we do to be seen?” If you want to take a peek at a small company that’s figured out the answer, look no further than Pact.

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December 8, 2014

Even though it only just started warming up outside, bikini season will be here before we know it. After the unbearably cold winter we’ve had, battling winter vortex storm after storm, we might’ve packed on a few extra pounds to keep from freezing (that’s the excuse we’re going with). That’s why now is the time to really get your butt in gear and focus on shaping up! We paid a visit to local nutrition expert Nutrish Mish with our Google Glass to learn a thing or two about healthy eating choices and how to treat our bodies right.

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December 8, 2014

A fatal marketing oversight is the fixation on sounding professional. All that third-person narrative sounds robotic, and you’re not going to connect with your audience if you’re not relatable. Lisa Cron, author of Wired for Story, says, “We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us.” No matter how awesome a website might look, if its content sounds like the people behind the operation are a bunch of lifeless drones, will the brand really capture your attention for very long? Answer: likely not.

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